Farmy Commanders – Marketing

What are we looking for?

For the marketing of our game we are looking financial support, marketing / PR and a reliable network. Having these three elements present allows us to focus on the development of the game, so that the end result will be even better!


The current state of the game exists of a playable demo that showcases the core gameplay-loop of the concept. We are working on the design and development of new and refreshing mechanics to bring in unique playstyles for each faction (vegetable), to create a more replayable and ultimately enjoyable experience. More concent will be added for the games official release.

The game is set to release in 2020.


Within the current scope of the project, we are aiming for a release on PC (Steam). We are really interested in the possibilities of releasing on the Nintendo Switch as well, but that would be something we will look into post-release.

Farmy Commanders is planned to be released on PC, and if possible, the Nintendo Switch.

target audience

The target audience is 12+ (twelve years and above). This target audience is based on a research paper published by Dutch Cowboys ( This research has shown that 40% of the age group 16-49 spents 6 to 14 hours on videogames a week. The 12+ target audience falls nicely together with these research results.

Due to the sense of humor we would like to add into the game the target audience age couldn’t be lowered below 12.


The project is quite small in scale, and due to the fact that it is currently being developed by two people means that the development costs can stay at a minimum.

The bigger expenses are that of setting up a company (Ltd.) and hiring freelancer voice actors for in-game voice lines (if required).

The total required budget can be viewed in the table below.

Click on the image for an enlarged view


After conducting a short research we have concluded that there most certainly is a market for ‘Farmy Commanders’ with its current marketing plan.

We found that the average price-range of the most popular indie-titles on Steam lays between €10 – €20 Euros.

By aiming for the lower-range price we attempt to get the most amount of players for the game. Therefor, Farmy Commanders will sell for €10 at release.


I have conducted an aproximate planning for the project from this point on, visualised in the Gantt Chart seen below.

The current Gantt Chart displays only the first six months of development, as we want to take a safe approach to the scale of the project. Depending on the response of the community and the marketing on our game, we can extend the development beyond six months.

Please do note that the amount of time required for each task is an aproximation and could be slightly altered in the future.

Click on the image for an enlarged view

risks / solutions

As with all projects, there are certain risks to be aware of. I have listed the main concerns of the project below, together with their current solutions / back-up plans.

There lies the possibility that due to unexpected events one of our team members is unable to work for a certain amount of time putting the entire project on hold until I get better.

  • I will set aside a backup budget to be spent on freelancers to keep the project going under these circumstances

Nintendo might refuse to release the game on the Nintendo Switch platform.

  • Next to the Nintendo Switch, the game will also be released on PC and other platform options are still open for discussion

Do we have a deal?

Do you wish to go on this amazing adventure with us? Click the button below to contact us and we will get back to you as soon as possible!